Go-To-Market Strategy:
Company: Poshmark is a marketplace for shopping and selling secondhand items.
Goal: Launch promotions in India as a part of the GTM strategy to boost revenue and retain users.
Execution: Created and executed a rollout strategy by working with the legal, engineering, design, and data teams. Promotions including incentivizing users to shop, list, and engage on the platform.
Results: 34% of Poshmark India revenue came from these promotions.
Goal: Launch promotions in India as a part of the GTM strategy to boost revenue and retain users.
Execution: Created and executed a rollout strategy by working with the legal, engineering, design, and data teams. Promotions including incentivizing users to shop, list, and engage on the platform.
Results: 34% of Poshmark India revenue came from these promotions.
Content:
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Branding:
Company: Parity optimizes HVAC systems to reduce CO2 emissions and energy costs.
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Copywriting:
Project 1: For LinkedIn, I wrote copy for the relaunch of the Groups product, which was featured in TechCrunch and AdWeek.
Project 2: At Poshmark, I write copy for various marketing campaigns, including our Snapchat Partnership which we promoted to 10M+ users via email, push, and in-app banners.
Project 3: I write articles on sustainability, marketing, business, and tech on my blog.
Project 2: At Poshmark, I write copy for various marketing campaigns, including our Snapchat Partnership which we promoted to 10M+ users via email, push, and in-app banners.
Project 3: I write articles on sustainability, marketing, business, and tech on my blog.