Product Marketing:

Client: Poshmark is a marketplace where users can buy and sell fashion, home goods, electronics, and more.

Goal: Launch promotions in India as a part of the GTM strategy in order to retain users and boost revenue.

Execution: Created a rollout strategy to introduce promotions to the Indian market. Worked with the legal, engineer, creative, and data teams for a successful launch.

Results: 350+ users earned over ₹1.3M in Posh Credit (in-app currency) from promotions and roughly 34% of Poshmark India revenue comes from promos.
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Poshmark is a marketplace where users can buy and sell fashion, home goods, electronics, and more.
Linkedin

Copywriting:

Project 1: For LinkedIn, I wrote copy for the relaunch of the Groups product, which was featured in TechCrunch and AdWeek.

Project 2: At Poshmark, I write copy for various marketing campaigns, including our Snapchat Partnership which we promoted to 10M+ users via email, push, and in-app banners.

Project 3:  I write articles on sustainability, marketing, business, and tech on my blog.
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Digital Marketing:

Client: Impulse partners with brands to conduct market research. They give out prizes to users who answer questions. ​

Goal: Build a marketing campaign that acquires new users and finds a beachhead market.

Execution: Created an integrated marketing campaign by launching 5 different Instagram ads and posting organic social content.

Results: In 1 month, Impulse gained 300+ users and discovered a beachhead market with the tech community.
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Impulse is an app that gives out dope prizes for answering questions.
Globalink Network is a worldwide forwarder network that helps freight forwarders and logistics providers build good relationships and business.

SEO:

Client: Globalink Network is a freight network that helps independent forwarders and logistics providers build good relationships and grow their business.

Goal: Increase organic web traffic and have keywords rank higher on Google. Also, support the website redesign by making it more SEO friendly and incorporate UX/UI principals.

Execution: Used Moz for keyword analysis and the SEO audit. Implemented new keywords on the website and blogs.

Results: Optimized 20+ blog posts, led the UX/UI website changes, re-wrote the website copy, and increased organic monthly search traffic by 67.6%.
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Content Marketing:

I've hosted my own YouTube series called Alex's App Review, organized taste tests, and participated in commercials.
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Every brand needs a social media presence. I created Instagram posts and mocks for a client's social media audit.
I help brands build a social media presence by building a content strategy, creating posts, and writing content.
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