Paid Media
Client: Impulse is an app that gives out dope prizes for answering questions.
Project Description: Create and launch a paid media campaign on Instagram & Facebook.
Goal: Acquire new users and find a beachhead market.
Results: Gained 300+ users over the course of 2 months. Also, we discovered a beachhead market in the tech community.
Learn moreProject Description: Create and launch a paid media campaign on Instagram & Facebook.
Goal: Acquire new users and find a beachhead market.
Results: Gained 300+ users over the course of 2 months. Also, we discovered a beachhead market in the tech community.
Marketing Strategy:
Client: Blu Plate & Jazz is an entertainment destination for live jazz and Southern cuisine in downtown Akron, Ohio.
Project Description: Conduct quantitative & qualitative research to assist in building a year-long marketing campaign.
Goal: Increase brand awareness and attract more patrons.
Results: The client was impressed with the depth of research and various marketing strategies. They selected this plan to move forward with and began implementing the website strategies immediately.
Learn moreProject Description: Conduct quantitative & qualitative research to assist in building a year-long marketing campaign.
Goal: Increase brand awareness and attract more patrons.
Results: The client was impressed with the depth of research and various marketing strategies. They selected this plan to move forward with and began implementing the website strategies immediately.
Marketing Campaign:
Client: EPIQ X Fitness is an Olympic lifting gym in Northeast Ohio.
Project Description: Create marketing strategies that can be executed within a cohesive, year-long marketing campaign.
Goal: Acquire new clients for EPIQX.
Results: The client saw ~10 new customers after the first full month of running the campaign.
Learn moreProject Description: Create marketing strategies that can be executed within a cohesive, year-long marketing campaign.
Goal: Acquire new clients for EPIQX.
Results: The client saw ~10 new customers after the first full month of running the campaign.
Media Plan:
Client: El Mejor Nido is a Spanish media brand under Nestlé.
Project Description: Create a full-year media plan targeting every stage of the marketing funnel.
Goal: Promote lesser-known Nestlé brands and drive their sales
Results: Client loved the presentation and ideas. They decided to move forward with this plan, and were particularly excited about our social media and Google Ads strategy.
Copy Writing:
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LinkedIn relaunched it's Groups product and I wrote the above in-app copy which was featured in TechCrunch and AdWeek.
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Content Marketing:
Videos are an effective marketing tool. I've hosted my own YouTube series called Alex's App Review, organized taste tests, and participated in commercials.
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Every brand needs a social media presence. I created Instagram posts and mocks for a client's social media audit.
Every brand needs a social media presence. I created Instagram posts and mocks for a client's social media audit.
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