Go-To-Market Strategy:

Company: Poshmark is a marketplace for shopping and selling secondhand items.

Goal: Launch promotions in India as a part of the GTM strategy to boost revenue and retain users.

Execution: Created and executed a rollout strategy by working with the legal, engineering, design, and data teams. Promotions including incentivizing users to shop, list, and engage on the platform.

Results: 34% of Poshmark India revenue came from these promotions.

Copywriting:

Project 1: For LinkedIn, I wrote copy for the relaunch of the Groups product, which was featured in TechCrunch and AdWeek.

Project 2: At Poshmark, I write copy for various marketing campaigns, including our Snapchat Partnership which we promoted to 10M+ users via email, push, and in-app banners.

Project 3:  I write articles on sustainability, marketing, business, and tech on my blog.

Digital Marketing:

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