Digital Marketing:
Client: Impulse is an app that gives out dope prizes for answering questions.
Goal: Created a marketing campaign that leveraged paid ads, social media, and app store optimization to acquire new users and find a beachhead market.
Execution: Built 4 Instagram/Facebook ads, a monthly content calendar, and optimized the app store info.
Results: After 2 months, Impulse gained 300+ users and discovered a beachhead market with the tech community.
Learn moreGoal: Created a marketing campaign that leveraged paid ads, social media, and app store optimization to acquire new users and find a beachhead market.
Execution: Built 4 Instagram/Facebook ads, a monthly content calendar, and optimized the app store info.
Results: After 2 months, Impulse gained 300+ users and discovered a beachhead market with the tech community.
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SEO:
Client: Globalink Network is a worldwide forwarder network that helps freight forwarders and logistics providers build good relationships and business.
Goal: Support the website redesign, conduct an SEO audit, research keywords, write SEO friendly content, and optimize the website to rank high on Google.
Execution: Used Moz for keyword analysis and SEO audit. Implemented those keywords in the new website copy and blogs.
Results: Optimized 19 blog posts, re-wrote the copy on the website, and rank in the top 5 for all keywords.
Learn moreGoal: Support the website redesign, conduct an SEO audit, research keywords, write SEO friendly content, and optimize the website to rank high on Google.
Execution: Used Moz for keyword analysis and SEO audit. Implemented those keywords in the new website copy and blogs.
Results: Optimized 19 blog posts, re-wrote the copy on the website, and rank in the top 5 for all keywords.
Marketing Strategy:
Client: Discord is an online communication platform where users talk in servers via voice, chat, and video.
Goal: Create a viable Go-To-Market plan for the addition of a potential new feature.
Execution: Conducted secondary research to create a holistic go-to-market plan and rollout strategy.
Results: The client is building the product and implementing several parts of the GTM plan.
Learn moreGoal: Create a viable Go-To-Market plan for the addition of a potential new feature.
Execution: Conducted secondary research to create a holistic go-to-market plan and rollout strategy.
Results: The client is building the product and implementing several parts of the GTM plan.
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Marketing Research:
Client: Blu Plate & Jazz is an entertainment destination in downtown Akron, Ohio for live jazz music and Southern cuisine.
Goal: Understand the current restaurant and entertainment landscape and create marketing strategies to attract more patrons.
Execution: Conducted quantitative & qualitative research to help build a year-long marketing campaign.
Results: The client was impressed with the depth of research and various marketing tactics, and choose to move forward with this plan.
Learn moreGoal: Understand the current restaurant and entertainment landscape and create marketing strategies to attract more patrons.
Execution: Conducted quantitative & qualitative research to help build a year-long marketing campaign.
Results: The client was impressed with the depth of research and various marketing tactics, and choose to move forward with this plan.
Copywriting:
Project 1: LinkedIn relaunched it's Groups product and I wrote the in-app copy which featured in TechCrunch and AdWeek.
Project 2: I write copy for various promotional campaigns we run at Poshmark, including our Marie Kondo Partnership to 10M+ users via email, push, and in-app banner.
Project 3: To support the launch of Playing 4 Keeps, I created a press kit to help reach influencers and the media.
Learn moreProject 2: I write copy for various promotional campaigns we run at Poshmark, including our Marie Kondo Partnership to 10M+ users via email, push, and in-app banner.
Project 3: To support the launch of Playing 4 Keeps, I created a press kit to help reach influencers and the media.
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Content Marketing:
If content is king, then videos are the emperor. I've hosted my own YouTube series called Alex's App Review, organized taste tests, and participated in commercials.
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Every brand needs a social media presence. I created Instagram posts and mocks for a client's social media audit.
Social media is the main pillar of content marketing. I help brands build a social media presence by creating a strategy, designing posts, and writing content.
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