Impulse:

Impulse gives out dope prizes for answering questions.

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We created the Instagram/Facebook ad on the right to acquire new users. Five versions were launched to test potential beachhead markets. In addition, we A/B tested the header, so two versions were running concurrently. We quickly gained a 300+ users from our campaigns and found a beachhead market. 

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The screenshot on the far right is one of the App Store updates I wrote. Our tone was very unique and I spent a great deal of time  crafting it.

Blu Plate & Jazz:

Blu Plate & Jazz is an entertainment destination to enjoy live jazz and munch on Southern fare with an Akron flair.

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My group and I were tasked with creating a year-long marketing campaign for our capstone project. 

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We conducted many forms of research, like a focus group, rorschach test, informational interviews, and an eye-tracking study.

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The images on the right is the heat map of their old home page. I redesigned it based on the eye-tracking study and qualitative feedback from participants. 

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With this information we brainstormed creative ideas to increase brand awareness, bolster their digital footprint, and bring in more customers, 

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We won the competition and Blu implemented some of our ideas. See our full presentation below! 

Content:

Through the Taylor Institute at The University of Akron, I hosted "Alex's App Review". On this series, I found popular mobile apps to discuss and review. I covered Duolingo, Slack, The Moron Test, and many other apps.

My good friend Michael Adams and I filmed a short commercial for Tiny Circuits. I choreographed the video and gave an Academy worthy acting performance.

My friends at Monsters Unlimited joined me and 3 other students to taste the new Coke flavors. Despite not enjoying soda, I was in for a surprise treat. What's your favorite flavor of "Millennial" coke?

I love traveling. After backpacking Western Europe in the summer of 2019, I threw together a video of my favorite moments in each of the cities we visited.

For the Marcus Graham Project, my team was tasked with creating a marketing campaign for Goodyear & the Cleveland Cavaliers. I wrote the copy and was the voice over for the amazing video Travis put together. 

Each year, the pumpkin spice craze takes over the world. Instead of a drink from Starbucks, we try strange things like pumpkin spiced chips and pumpkin mints.