Projects

Paid Media

Client: Impulse is an app that gives out dope prizes for answering questions. ​

Project Description: Create and launch a paid media campaign on Instagram & Facebook.

Goal: Acquire new users and find a beachhead market.

Results: Gained 300+ users over the course of 2 months. Also, we discovered a beachhead market in the tech community.
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Impulse is an app that gives out dope prizes for answering questions.
Blu Plate & Jazz is an entertainment destination for live jazz and Southern cuisine in downtown Akron, Ohio.​

Marketing Strategy:

Client: Blu Plate & Jazz is an entertainment destination for live jazz and Southern cuisine in downtown Akron, Ohio.​

Project Description: Conduct quantitative & qualitative research to assist in building a year-long marketing campaign.

Goal: Increase brand awareness and attract more patrons.

Results: The client was impressed with the depth of research and various marketing strategies. They selected this plan to move forward with and began implementing the website strategies immediately.
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Marketing Campaign:

Client: EPIQ X  Fitness is an Olympic lifting gym in Northeast Ohio.

Project Description: Create marketing strategies that can be executed within a cohesive, year-long marketing campaign.

Goal: Acquire new clients for EPIQX.

Results: The client saw ~10 new customers after the first full month of running the campaign.
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EPIQ X  Fitness is an Olympic lifting gym in Northeast Ohio.
El Mejor Nido is a Spanish media brand under Nestlé.

Media Plan:

Client: El Mejor Nido is a Spanish media brand under Nestlé.

Project Description: Create a full-year media plan targeting every stage of the marketing funnel.

Goal: Promote lesser-known Nestlé brands and drive their sales

Results: Client loved the presentation and ideas. They decided to move forward with this plan, and were particularly excited about our social media and Google Ads strategy.

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Copy Writing:

Linkedin
LinkedIn relaunched it's Groups product and I wrote the above in-app copy which was featured in TechCrunch and AdWeek.
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Poshmark
At Poshmark, we run a weekly sweepstake email and in-app campaign to 4M+ buyers
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Content Marketing:

Videos are an effective marketing tool. I've hosted my own YouTube series called Alex's App Review, organized taste tests, and participated in commercials.
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Every brand needs a social media presence. I created Instagram posts and mocks for a client's social media audit.
Every brand needs a social media presence. I created Instagram posts and mocks for a client's social media audit.
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